Syfe is APAC's largest and fastest-growing digital wealth platform, trusted with over US$10 billion in assets. We are fundamentally changing how hundreds of thousands of people across Asia-Pacific build wealth through a holistic approach to managing money rather than just pushing investment products. Backed by world-class investors and recognised as a leader in wealthtech, we are a team of passionate builders creating the future of wealth management.
The Right Profile
We are looking for a Senior Growth Marketing Manager to play a pivotal role in shaping our Hong Kong marketing strategy and driving initiatives for exponential growth and impact. Collaborate with a dynamic, supportive team that prioritizes impact and efficiency. Reporting to the Marketing Director, you’ll be a critical member of the marketing team, shaping the future of investing in Hong Kong with the contagious energy of a start-up and the backing of a regional powerhouse. Join our mission to empower more people across APAC to build their long-term wealth. Think you’re the right fit? Apply today!
Location: Hong Kong
We are unable to provide work pass sponsorships for this position.
Responsibilities
- Drive performance tracking and optimization with a focus on delivering exceptional results.
- Spearhead the development and testing of new channels, ensuring innovative approaches to maximize growth potential.
- Lead marketing-driven product initiatives, crafting strategies to accelerate product adoption, website conversions and market impact.
- Oversee CRM automation and SEO efforts, enhancing customer engagement and online visibility with a proactive approach.
- Leverage data to inform high-impact decisions.
- Foster creative development, bringing fresh ideas to elevate brand campaigns, digital ads & customer experiences.
- Optimize affiliate programs, refining partnerships to boost performance and ROI.
- Expand KOL (Key Opinion Leader) networks, building strategic collaborations to amplify Syfe HK’s presence.
- Manage events/webinars, creating engaging experiences that drive conversions and brand awareness.
- Handle content development, ensuring seamless execution and compelling storytelling.
- Grow organic social media presence, crafting content to strengthen community engagement.
- Support admin tasks (invoices, etc.), maintaining operational efficiency to support the team’s success.
Who You Are
- You have a proven track record of driving successful growth initiatives in past roles, collaborating across multiple departments.
- You’ve owned performance marketing and know how to deliver results, whether through paid social, SEM, influencers, or affiliates.
- You’ve built or scaled brands in a fast-paced environment and aren’t afraid to test bold ideas.
- You understand what great CRM and email strategies look like and how to leverage them to drive results.
- You’re energized by ownership: rolling up your sleeves, solving problems, and building from scratch with a small, ambitious team.
- You have a passion for tech, finance, or fintech and want to make investing more accessible for Hong Kongers.
Qualifications
- 7-10+ years of relevant experience, with 3+ in performance or growth marketing.
- Proven experience with optimizing performance campaigns towards ROAS, ROI or related metrics.
- Worked in start-ups or scale-ups, thriving in fast-paced environments.
- Highly hands-on yet eager to shape strategic direction with bold input.
- Exceptional English communication skills to drive clear, impactful collaboration.
- Fluency in Cantonese is great to have.
Come As You Are
We believe in the power of diversity and are dedicated to creating a welcoming and innovative environment for all our employees, whether you are applying from Singapore or from overseas. We embrace and encourage applications from candidates of all backgrounds and provide equal employment opportunities for all.
Due to the volume of applications, we regret that only shortlisted candidates will be notified.