Investment Content Specialist

About Syfe

Syfe is a digital investment platform with a mission to empower people to grow their wealth for a better future. Built on the pillars of advice, access and innovation, we cater to the full spectrum of an individual's wealth needs across diversified proprietary portfolios, cash management solutions and a state-of-the-art brokerage.

The Syfe team combines world-class financial expertise with best in-class technology talent. Excellence in execution is in our DNA and we offer equity ownership to all employees regardless of seniority and designation.

We are regulated by the financial authorities across Singapore, Hong Kong and Australia. In Singapore alone, where we are headquartered, over 100,000 investors trust Syfe to grow their wealth.

Since its founding, Syfe has raised US$79 million from world-class investors. The company has won multiple awards including Wealth Management Fintech of the Year by the Asian Banking and Finance Awards, as well as being recognized as one of the Top LinkedIn Startups in Singapore.

The Right Profile

We are seeking a passionate and experienced Investment Content Specialist to join our growing team. In this role, you will be responsible for creating high-quality investment content that educates and engages our users, while establishing Syfe as a thought leader in the digital wealth industry.

• Create high-quality investment content: Stay abreast of the latest financial market trends. Produce timely and insightful commentaries on financial markets, including updates on key financial events and earnings reports.
• Develop financial education content: Develop content on key personal finance topics for Singapore-based customers, such as retirement planning, long-term investing, and goal-based investing. Create content that helps users effectively use the Syfe platform.
• Conduct investment research: Assist in thought leadership projects and conduct investment research to support our content with robust insights and data. Position Syfe as a thought leader in the digital wealth industry.
• Optimise contents for distribution: Possess a strong understanding of visual representation for content. Optimise content for various distribution channels, including in-app, email, website, and social media.
• Other projects: Contribute to content creation for media, webinars, and events.

• Experience: 3-5 years of investment writing experience, preferably in financial services, fintech, banking, or investment research. Understanding of social media and SEO strategies is a strong advantage.
• Financial knowledge: Strong understanding of financial markets and wealth management.
• Strong content creation and research skills:  Adept at crafting engaging, accurate, and SEO-friendly content. Able to convey complex financial information with clarity to a broad readership.
• Digital marketing & SEO skills: Understanding analytics tools (e.g., Google Analytics, SEMrush) to track content performance and optimise contents for engagement will be a big plus.
• Pro-business mindset: Proactively identify emerging trends and develop content ideas that capitalise on them to promote Syfe products and the platform.
• Adaptability & collaboration: Ability to work in a fast-paced environment, adapt to shifting priorities, and collaborate effectively across teams.
• Self-driven: Ability to work independently with minimal supervision and deliver on tight deadlines.
   

• You take initiative, act with drive and lead with an owner's mindset.
• You prefer open communication, remain humble and see feedback as a tool for personal and professional development.
• You flourish in a fast-paced and ever-changing landscape, where ambiguity is an opportunity to demonstrate your critical thinking and growth-oriented mindset.
• You come as you are. At Syfe, we believe in the power of diversity and are dedicated to creating a welcoming and innovative environment for all our employees. We embrace and encourage applications from candidates of all backgrounds and provide equal employment opportunities without discrimination based on any personal characteristic or status protected by law. If you require any accommodations to ensure a comfortable and positive interview experience, please don't hesitate to reach out.

• Virtual introductory call with our Talent Acquisition Partner (15 min)
• Virtual interview with the Hiring Manager (45 min)
• Take-home technical assessment (2-3 days)
• Virtual/Onsite technical assessment presentation with the Hiring Manager and relevant stakeholders (90 min)
• Virtual interview with our Head of Investment & Advisory (45 min)
• Virtual interview with our Head of People & Culture (30 min)
• Background and Reference Checks